At Narai Hospitality Group, home to the Lub d and Marasca brands, financial clarity is not just a goal; it is a necessity for managing a diverse and growing portfolio across multiple regions. The group operates in a fast-moving hospitality landscape where accuracy, agility, and technology-driven insights are essential for staying competitive. Adopting new systems can be challenging, especially when they must prove real value and adapt to different regional needs.
In our conversation with Syed (Sy) Abbas, Finance Tech & Internal Control Manager at Narai Hospitality Group, he shared how Fairmas has helped Narai Hospitality Group overcome these challenges and reshape its approach to financial planning, reporting, and decision-making.
“A lot of the challenges we faced were around the hours spent on manual spreadsheets and pulling data from multiple sources, which made timely and accurate planning very difficult,” Syed explained. “Hospitality is an ancient industry that feels every fluctuation in the market very easily, so investments in new tech are a challenge if the systems haven’t been tried and tested with an ROI. Blanket solutions tend to be tougher across different regions, so understanding the requirements of our team at hotels across the regions helps go a long way.”
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Having all financial data consolidated in one platform allows Narai Hospitality Group to manage its performance efficiently and consistently across properties. This unified system gives the team instant access to past and current financial information, enabling quick analysis, scenario planning, and meaningful comparisons across different time periods and locations. It also allows managers to spot trends, track deviations from budgets, and make informed decisions faster.
“Having historical records of the previous years readily available in the system for comparison of actuals with budgets, and forecasts, yearly or monthly, makes it essential for financial planning. Being able to create these reports or scenarios efficiently, and extract them for presentations, makes it a very essential software.”
Reliable Consolidation and Accurate Reporting
Syed highlighted how Fairmas helps his team efficiently consolidate data from multiple sources with accuracy.
“Having FairChain being able to extract all the data from FairPlanner directly for multiple hotels reduces a lot of time and potential human errors. Having the systems linked makes the data reliable as well.”
With properties spread across different regions, managing financial information manually can be time-consuming and prone to errors. Fairmas provides a centralized software that automates data collection through 200+ integration partners and ensures consistency, allowing the finance team to focus on analysis rather than data entry. By linking systems and standardizing workflows, the group can rely on accurate, up-to-date data for all reporting and decision-making needs.
A Complete Shift in Efficiency
The introduction of Fairmas software has transformed the way Narai Hospitality Group approaches financial planning and reporting. By moving away from scattered spreadsheets and manual consolidation, the team now benefits from a centralized, reliable platform that streamlines processes and reduces time spent on repetitive tasks.
“It’s been a 180° change in the way we did our financial planning and reporting. We managed our financial planning in Excel and Google Sheets before, so it took hours to be able to do monthly or yearly comparisons, find the reasons for assumptions made, and consolidate the data for reporting. All historical records in one place makes it much more efficient in terms of financial planning and reporting.”
This shift has enabled the team to work faster, make more informed decisions, and dedicate more time to strategic analysis rather than manual processes.
Improving Decision-Making
With FairPlanner, the Narai team can now explore scenarios with ease and confidence.
“Having revenue and statistical drivers in FairPlanner for financial planning makes it very easy to understand the impact of different scenarios. With past records available for immediate comparisons, decisions for the future are made much faster. Having the link between FairPlanner and FairChain makes consolidated reporting much more efficient.”
When asked about the most impactful features, Syed highlighted, “Drivers, past data comparison, consolidated reporting.”
Saving Time and Enhancing Collaboration
The benefits of Fairmas go far beyond improving efficiency. By centralizing financial planning and analysis, the software has helped the Narai Hospitality Group team save significant time and enhanced collaboration across departments, ensuring that everyone has access to consistent, up-to-date information.
“We save a lot of time in terms of being able to plan using fixed drivers rather than having to manually adjust calculations to see the impact. And having past financial data available makes it much easier to find answers, than having to look for past files through the clouds and folders.”
“Having a centralized financial planning software makes collaboration between different departments a lot better, as changes in forecasts or budgets are readily available for all relevant stakeholders to use for their departments.”
Why Fairmas
For Syed, the results speak for themselves, and the impact of Fairmas on the group’s financial operations is clear, transforming not just the efficiency of planning and reporting, but also the speed, accuracy, and confidence of every financial decision.
“Fairmas has changed the way we used to do our financial planning and reporting. It used to take hours in a meeting room to be able to review the budget of a single hotel, and it took even longer to make good decisions because past data was scattered around in folders. Being able to have it all in one place has considerably saved us time. I would highly recommend Fairmas.”
Driving Financial Excellence Together
Through our interview with Syed Abbas, it is clear that Fairmas has become a vital pillar in Narai Hospitality Group’s financial ecosystem. What was once a time-consuming, spreadsheet-driven process is now a structured, transparent, and data-led workflow that supports faster and more confident decision-making.
By centralizing data from multiple sources and offering reliable comparisons of past, present, and future scenarios, Fairmas has empowered Narai Hospitality Group to build a stronger foundation for financial planning and control. Beyond efficiency, the transformation has also encouraged better collaboration across departments, where teams now work with shared visibility and unified goals.
Fairmas has allowed Narai Hospitality Group to move away from reactive reporting toward proactive financial management, ensuring every decision is informed, strategic, and aligned with long-term growth. As the group continues to expand and evolve, Fairmas remains an integral partner, enabling financial excellence through intelligent, technology-driven financial planning and analysis.
For more information on Narai Hospitality Group, please visit:
http://www.naraihospitalitygroup.com/
