Fairmas Hotel Benchmarking
A powerful tool for daily market observation and easy benchmark comparison of hotel key performance metrics
Compare your current hotel key figures – with no additional manual input and directly from your PMS – with the previous year’s, previous month’s or previous day’s values to determine growth rates. Identify best practices from your immediate hotel market environment and use them as benchmarks in your own strategy development to continuously expand your market share.
With the guarantee of high data quality and fully compliant with the law, (Fairmas has an official declaration of tolerance), you can analyze your own performance data with the key figures or benchmarks of the hotel market at the push of a button. Choose from different comparison variables – throughout Germany or for your destination only, by hotel category or directly in comparison with your own individual competition set consisting of at least five hotel competitors.
The Fairmas Event Report clearly presents important events and trade fairs, displayed by different levels of detail with just one click. This allows you to easily plan, analyze and document your hotel performance data in an event period.
The additional Trend Barometer, the dynamic forecasting tool for more planning security, , provides you with valuable information about the expected developments over the next three months. You could also use these projected values as benchmarks to proactively decide on successful sales measures to take.