A forecast is a prognosis of future developments. When it comes to predicting hotel demand, we can never really say that we know exactly what will happen, but rather what is highly likely to happen. The forecast quantifies the uncertainty of the future.
Everyone is affected by today’s global pandemic situation, and the hospitality industry is one of the hard-hit industries. However, there is one truth: There will eventually be an end to all of this and businesses will resume its normal operations, whatever that new normal may be.