The automated recording of changes in hotel occupancy, room rate and revenue per market segment. For the daily target-actual comparison with the overall target.
PickupTracking provides you with all the daily updated hotel performance indicators (KPI) and other necessary evaluations for the profit-oriented hotel room rental in just one click. In contrast to the simple allocation plan, PickupTracking as a monitoring system takes over the task of the ongoing documentation of all room booking transactions separately according to your hotel segments, while also showing the booking process. This makes PickupTracking an important controlling instrument for hotel and revenue management, and a provider of decision-relevant management information.
To monitor success and as a source of information for data-driven marketing and sales decisions, PickupTracking collects all the important room booking transactions in one place, processes them into daily hotel key figures and provides analyses in one click. Setting up the interfaces (implementation) for the fully automated transfer of the “On the Books” data from the PMS to PickupTracking is usually completed in 24 hours.
By processing the occupancy data and room prices into sales values and hotel key figures, as well as the target/actual comparison with your forecast into clear tables and graphs, potential “problem days” could be identified quickly and early on. This gives you valuable time to react to overbooking or demand gaps in good time. For the performance comparison with historical values, you can choose to compare with the previous year’s date, weekday or event period, as required.
PickupTracking supports predictive occupancy and rate planning by rolling all reservation and cancellation transactions for the next 365 days. In addition, you can use the Pace Analysis to examine the development of demand and booking behavior for a specific point in time or period. The Pace Analysis gives you the information on how many guests made an advanced room booking for a specific day or event. Thus, PickupTracking improves your forecasting accuracy and helps you to successfully enforce your hotel’s rate strategy.