BTO Be Travel Onlife

Fairmas is pleased to attend BTO – Be Travel Onlife 2026, represented by Chiara Gianformaggio. Held in Florence, Italy, BTO is a leading event dedicated to digital innovation, technology and the evolving relationship between tourism and the digital world.

Bringing together hospitality professionals, tourism organisations, technology providers and industry innovators, the event explores how artificial intelligence, digital transformation and emerging technologies are reshaping the travel experience and hospitality business models. Through expert discussions, presentations and networking opportunities, BTO provides a platform for exchanging ideas and exploring the future of tourism.

Why meet Fairmas?

Connect with Chiara Gianformaggio to discover how Fairmas helps hotels and hotel groups embrace digital transformation through hospitality-specific Financial Planning & Analysis (FP&A) software. Our integrated solutions for budgeting, forecasting, financial reporting and business intelligence help hospitality businesses streamline financial processes, improve data transparency and make more informed strategic decisions.

Are you attending BTO – Be Travel Onlife 2026? Take the opportunity to meet Chiara Gianformaggio and exchange perspectives on hospitality technology, financial digitalisation and the challenges facing today’s hotel industry.

Arrange a meeting with Chiara during BTO in Florence to explore how Fairmas can help your organisation connect financial planning with smarter, data-driven hotel management.