Fairmas, a leading provider of financial planning and analysis software for the hospitality industry, is pleased to announce the appointment of Chiara Gianformaggio as Business Development Manager, Italy. This strategic move marks a significant step in Fairmas’ international growth strategy, with a focused commitment to the dynamic and evolving Italian hospitality market.
Chiara brings a foundation in economics and finance, combined with hands-on experience in hospitality, business development, and market expansion. Her career spans various leadership roles across the hospitality sector, both internationally and in Italy, making her ideally positioned to drive Fairmas’ market presence and partnerships throughout the country.
“Hospitality in Italy is more than just a business, it’s part of our culture,” said Chiara. “Fairmas offers a unique opportunity for Italian hoteliers to future-proof their financial planning with software that is both powerful and intuitive. I’m excited to help build meaningful, long-term partnerships across the country.”
As Business Development Manager, Chiara will focus on growing Fairmas’ presence across Italy, supporting hotels in optimizing their financial planning processes with a tailored software for hospitality finance.
“Chiara’s appointment reflects our strategic commitment to Italy, one of Europe’s extremely unique and promising hospitality markets,” said Niels Schroeder, CEO of Fairmas GmbH. “Her deep industry expertise, strong understanding of the Italian market, and people-first mindset make her the ideal choice to drive Fairmas’ growth in the region.”
“We see enormous potential in Italy, not just in volume, but in the depth of relationships we can build,” added Dieter Schnitzer, Managing Director of Fairmas Italy. “Chiara understands both the business and cultural nuances of our market. With her furthering our efforts, we’re confident in our ability to support Italian hoteliers with smart, future-ready financial software.”
Chiara’s appointment reinforces Fairmas’ commitment to combining global innovation with local expertise to serve the unique needs of the hospitality industry worldwide.
