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Other Strategic Partners

The success of Fairmas is based on strong innovation. Customer satisfaction and customer benefits are top priorities in the development of all our software solutions for the hospitality industry. Through specific and open involvement with selected partners who work in their core competencies at the highest level, and add to that our strong network, we can constantly optimize our products and further expand the portfolio.

Partner Swiss Hospitality Solutions

Swiss Hospitality Solutions AG is specialist in revenue management and distribution in the Swiss market.

The company was founded in 2010 by Martin Schwegler and Wilhelm K. Weber. Both partners have known each other for some time, tracing back to when they were both teaching at the Swiss Hotel Management School Lucerne (SHL).


Partner dehoga

Fairmas is a partner of the Hotel- und Gaststättenverband (DEHOGA, the Hotel and Restaurant Association) of:

  • Berlin
  • Hamburg
  • Schleswig-Holstein
  • Mecklenburg-Vorpommern
  • Baden-Württemberg
  • Nordrhein
  • Thuringia
  • Bremen
  • Hesse
  • Bayern
  • Lower Saxony
  • Rhineland-Palatinate
  • Saarland
  • Saxony-Anhalt

Fairmas GmbH offers these representative bodies its own access to cumulative market data. Regular exchange of information with member hotels guarantees that the needs of the hotel industry are understood and that these needs result in innovations.


Berner+Becker provides outsourced revenue management, consulting and training for independent and chain-affiliated hotels. It is performed by qualified and experienced revenue management professionals, always striving to deliver a positive impact on bottom line results. Their business model consists of 3 main offers:

    1. Outsourced Revenue Management
    2. Revenue Management Consulting
    3. Revenue Management Training

“We believe that every hotel should have access to great revenue management.”


Partner hfsberlin

The Hotel School was founded in 1963 with the aim of preparing dedicated professionals from hotels and restaurants for middle and senior management or for successful entrepreneurship.


Partner ifh

With over 90 training topics, IFH® Institute For Hospitality Management has been one of the leading operators in the fields of staff development and training for more than 20 years. Quality assurance through mystery shopping and mystery calls, as well as sales and marketing support, are further focal points of the company. IFH® customers include national and international hotel chains, hotel consortiums, upscale private hotels and other companies from the hospitality and service sectors. Founded in 1989 in Frankfurt am Main – also the company’s current headquarters – IFH® has further branches in London, Moskau, Dubai, Hong Kong, Singapore, Mumbai, Miami and Belgrade. IFH® employs over 100 people worldwide, plus a large pool of experienced freelance trainers, coaches, call agents and hotel testers. The IFH® service portfolio consists of:

      • Training
        • Seminars
        • Coaching
        • Diploma courses
      • Mystery Shopping
        • Hotel testing via phone calls and stays
        • Quality benchmarking
      • Management Support
        • Development of branding, marketing, yield and revenue strategies

All IFH® services pursue the objective of increasing clients’sales.


Partner visitberlin

Berlin Tourismus Marketing GmbH (BTM) is a service agency for tourism partners in the market, and an active information broker for the travel industry. Since 1993, it has the task of promoting the tourist attractions and facilities of the city of Berlin throughout the world. BTM-Partnerhotels e.V. is the communication platform for the BTM partner hotels, supporting the BTM in marketing Berlin for tourism. BTM and Fairmas are strengthening their cooperation to provide a workable database for assessment and strategies for tourism and hotel-seekers in the context of consolidated occupancy levels and benchmarking analyses.


Partner Haake Revenue4U

Haake Revenue4U offers total revenue management services for the hospitality, MICE, gastronomy and healthcare industries. Haake Revenue4U supports to sustainably increase the efficiency and earnings of the company. Companies benefit from more than 25 years of expertise, experience and competence. Haake Revenue4U’s service portfolio includes professional advice in revenue management, price management and online distribution, online and face-to-face training, and outsourced revenue management services.


Partner STR Global

STR Global was formed from the merger of STR, Deloitte’s “Hotel Benchmark” and The Bench, and works with 38,000 hotel clients worldwide.

Fairmas and STR Global have been cooperating throughout Germany since 2007. Customers of both companies can access a common benchmarking data pool of more than 500 hotels with daily data entry to analyze their own market position.


Partner tophotel

The specialist magazine for the hotel management…

……appears in 2014 in the 31st year. It enjoys greatest reputation among the decision makers in the hospitality industry as a practical source of information, due to their independent and critical editorial.


Partner Cost & Logis

Cost & Logis turns to the decision makers of the German hotel industry. Our readers are primarily managers and owners of hotels or hotel companies, as well as project developers, investors, financiers, management consultants and architects. We report on markets and companies, careers, technological developments, food and beverage themes, hotel investment and tourism trends. Background stories and high-profile interview partners characterize “Cost & Logis” as well as innovative formats, critical comments and exclusive figures. We form opinions and show trends. Investigative, high current, compact – who wants to know what’s really happening in the hospitality industry, reads Cost & Logis.


Partner it.ds

Data protection is a complex topic and has many facets. IT.DS Consulting offers customized solutions in the area of data protection and information security.


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A brief selection of our satisfied customers