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Fairmas hotel report: November 2013

July 8, 2014, In All news, Fairmas hotel report

Hotel performance October 2013 in comparison to previous year Hamburg is sometimes splendid, sometimes crazy, sometimes typically Hanseatic and sometimes all these things at the same time. The city enjoys excellent popularity ratings. For years, the number of overnight stays has been steadily increasing. Even when compared with other European…

Interview with Michael Toedt

July 8, 2014, In All news, Fairmas hotel report

Customer Loyalty Programmes in the Hotel Industry An interview with Michael Toedt, Managing Partner, CEO, Toedt, Dr. Selk & Coll. GmbH SolutionsDotWG: How much did it cost to set the programme up? What sort of costs are we currently looking at (in terms of financial outlay and working hours)? Michael…

Interview with Nadja Weindl

July 8, 2014, In All news, Fairmas hotel report

Customer Loyalty Programmes in the Hotel Industry – An interview with Nadja Weindl, Director of Marketing, Choice Hotels Europe SolutionsDotWG: When did you start using a customer loyalty programme? Nadja Weindl: We first offered our premium programme Choice Privileges ® to the franchise hotels affiliated to us in Germany in…

Interview with the InterContinental Hotels Group

July 8, 2014, In All news, Fairmas hotel report

Customer loyalty programmes – a discussion with InterContinental Hotels Group SolutionsDotWG: How long has your hotel been using a customer loyalty programme? IHG: Priority Club® Rewards launched 30 years ago and was the world’s first hotel loyalty programme. Now, with over 74 million members worldwide, it is also the world’s largest hotel…

Fairmas hotel report: September 2013

July 8, 2014, In All news, Fairmas hotel report

Hotel performance August 2013 in comparison to previous year Let’s be honest: how many bonus cards do you have in your purse or wallet? Miles & More, for example, or Payback, Shell Clubsmart, AA Transfer Plus Card, Douglas Card, Sainsburys, IKEA FAMILY, not to mention your local optician or corner…

Fairmas hotel report: June 2013

July 8, 2014, In All news, Fairmas hotel report

Hotel performance May 2013 in comparison to last year Is May a merry month for hoteliers? The figures reveal a rather more complex picture. While positive results in Dresden and Frankfurt ensured a good mood in the trade, figures in Berlin, Dusseldorf, Hamburg and Munich in May 2013 were worse…

Fairmas hotel report: May 2013

July 8, 2014, In All news, Fairmas hotel report

Hotel performance April 2013 in comparison to previous year Easter came at the end of March this year and the Easter holidays started early. This and some good to very good trade fair business provided the impetus for excellent overall April performances in several regions (Munich, Cologne / Bonn, Dusseldorf…

Fairmas hotel report: April 2013

July 8, 2014, In All news, Fairmas hotel report

Hotel performance March 2013 in comparison to previous year The different scheduling of the school holidays this year, along with the fact that Easter fell in the last week of March led to weaker performances in some destinations last month. Besides this, there were fewer short-term bookings due to this…

Fairmas hotel report: March 2013

July 8, 2014, In All news, Fairmas hotel report

Hotel performance March 2012 in comparison to previous year The month of March once again shows just how dependent major German destinations are on trade fairs and events. Berlin, with the annually recurring IHIF and ITB events in March remained stable compared to last year, while in Dusseldorf, for instance,…

Fairmas hotel report: January/February 2013

July 8, 2014, In All news, Fairmas hotel report

Hotel performance January 2013 in comparison to previous year The current Trendbarometer again shows the influence of public holidays and trade fairs on the performance of important German destinations (Berlin, Dusseldorf, Frankfurt am Main, Cologne/Bonn, Hamburg, and Munich). March and April are marked by this year’s earlier public holidays and…