Event Check – IAA 2017
International Motor Show (IAA) in Reverse Gear
In the run-up to the International Motor Show (IAA), many people have wondered whether and to what extent the exhaust gas scandal and the legally enforced possibility of an inner-city driving ban on certain diesel vehicles will influence the IAA.
We have looked at the questions and compared the performance figures of the IAA occupancy rate, ADR and RevPar since 2009 with this year’s figures, and additionally examined the development of the different hotel categories in 2017.
Please read our event check, published at www.fairmashotelreport.com.