Fairmas Hotel Report June 2015
The four-star hotel industry: A clear position is a clear advantage or: if you don’t position yourself, somebody will do it for you
Four-star hotels are popular with both travellers and investors because they represent a high standard of accommodation. However, the competitive pressures are great. Since the last financial crisis at the latest, international brand hotels of a slightly lower category, as well as the rapidly expanding budget design hotels have been subjecting four-star hotels to considerable pressure. One option for surviving in the hard-fought hotel market is clear positioning, because distinctiveness brings clear benefits, which is also backed up by the figures. Together with the AHGZ, a newspaper for the German hospitality industry, we reveal the influence that positioning may have on performance and show whether it is worth standing out from the large pool of competitors that are practically (and arbitrarily) interchangeable.
The merry month of May? As always, we have highlighted how performance has developed over the last month and venture a glance at the coming summer.
We wish you enjoyable reading.
Learn more in our Hotel Report:Download Hotel Report June 2015