Fairmas hotel report: April 2014
Hotel performance March 2014 in comparison to previous year
An exchange of knowledge, experience, and insights – from 3 to 5 March 2014, the most important players in the international hotel industry met in Berlin at the “International Hotel Investment Forum” (IHIF). For the first time, a full day of the IHIF Congress was dedicated to the latest developments, trends and best practices in the German-speaking “D-A-CH” region. Together, respected industry experts from both the TREUGAST Solution Group and the Solutions dot WG consultancy spelled out the day’s keynote points, and emphasized the energy and high level of urgency needed to understand the digital age.
Just how explosive the issues of the sharing economy, franchising, and digital strategies are could be seen at the heart of the congress activities. Keynote speakers were renowned unconventional thinkers and masterminds who provoked some profound insights and lively discussions, thanks to their strategic and broader view of the industry in particular. Our thanks to all the speakers and participants who, through their expertise and experience, ensured discussions of high quality.
At the same time, we would like to express our appreciation for the partnership with the internationally experienced event organisers from Questex. It is always a pleasure to work with professionals who do not seem to know what the word “problem” means. Thank you!