The hotel market in Germany is growing rapidly and the competitive pressure keeps on increasing. Continuous and up-to-date market monitoring and comprehensible market analysis is essential in order to position a hotel successfully.
Find the latest performance figures for important German destinations in our Fairmas Hotel Ticker.
Fairmas will be exhibiting at HOSPACE2012 for the first time.
HOSPACE (http://www.hospace.net/) is a one day annual conference and exhibition hosted by HOSPA, the Hospitality Professionals Association (formerly BAHA) which is the UK’s leading education organization for professionals involved in financial management, revenue management and IT within the hospitality industry.
In time for the Expo Real in Munich, HVS and Fairmas Gesellschaft für Marktanalysen mbH have prepared a comprehensive hotel performance analysis of a number of German cities between 2008 and year-to-date 2011. “After the storm – Germany in the spotlight”, compares the most important primary and secondary hotel markets in Germany. The historical performance data was contributed by Farimas Germany, a strategic partner of STR Global.
In fact, urban tourism has made a great contribution to the success of Germany as a travel destination at home and abroad. In 2010, overnight stays in German cities with more than 100,000 inhabitants grew by nine percent compared to the year before. One recent study even lists four German cities....